Dear Lululemon “Manifesto”

Recently, a bag told me what to do and what to think. I thought it made some ballsy assertions. Though this is obviously a “wall poster,” one can purchase the same misguided philosophy on a “shoulder bag.”

1. Do one thing a day that scares you.

I just tried crack. Does that count? I had to go to a really freaky part of town to buy it.

2. Jealousy works the opposite way you want it to.

What does this even mean? Never end your sentences with a preposition.

3. Life is full of set backs. Success is determined by how you handle setbacks.

This is basically a description of basic economics re-interpreted through the eyes of a new-age marketing department. A sports company could put “the best way to win a game is to score more goals than your opponent” onto their bags. But even hockey players know better.

Here’s some mental jujitsu for you:

4. Don’t trust that an old-age pension will be sufficient. 

Damn right, especially if I’m buying clothes at Lululemon. I better start working 24/7 and my job is so stressful…

5. Stress is related to 99% of illness.

The highly trained medical staff (even the people who take out the garbage at Lululemon have extensive scientific credentials. It’s a little known fact those “yoga studios” are top shelf medical research facilities.) have changed my life! I’m going to quit my job that is obviously conspiring to end my life to do yoga all day. Which will be easy because…

6. Friends are more important than money.

I get it now. I just need to pour my hot bum into a pair of seamless yoga pants and get somebody wealthy enough to pay my way through life. Live Lulu!

7. Listen, listen, listen, and then ask strategic questions.  

Having heard, heard, heard, I’ll ask this question: “Do you actually believe this crap?”

Sincerely,

Fergis T. McGillicuddy